A key reason: LiveWire’s retail price. The motorcycle maker is not the only company investing in battery-powered transportation.Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more envirs above USD100,000 a year. By comparison, the S&P 500 Index has gained 47%. U.Harley’s dealers said they are getting inquiries from young customers, but are struggling to translate them into sales.The preorders, thus far, have belied those hopes, according to the dealers. Harley is not offering any discount or incentives to push the sales, either, the dealers said.The dealers Reuters spoke with account for little over a quarter of LiveWire deasold. end-of Tags: harley davidson.The sleek sport bike has been available for preorder in the United States since January.But as Harley ships its first “LiveWire” bikes - priced at USD 29,799 - to dealers, there is little evidence the 116-year-old brand is catching on with new young customers. “It is appealing to a demographic that is already riding,” said Gennaro Sepe, a sales manager at a Harley dealership in Chicago. The dealers Reuters spoke with account for little over a quarter of LiveWire dealerships and are spread across Wisconsin, Illinois, Indiana, Ohio, Michigan, California, Nevada, New Jersey and New York. sales are tipped to fall again this year. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. In an interview with CNBC television in May, Levatich called LiveWire “one of the best engineered products on the market” and said it was worth its price. U. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. The sleek sport bike has been available for preorder in the United States since January. The bike غير مجاز مي باشدts nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, “green” and affluent first-time motorcyclists.“Interest is very high,” said a sales manager at a New Jersey-based dealership, who declined to be named because he was not authorized to speak to media.The motorcycle maker is not the only company investing in battery-powered transportation.” Over half of young college graduates in America, whom Harley is courting with battery-powered bikes, are saddled with student loans that entail average repayment of U USD 200 to USD 300 per month.Harley has for years failed to increase sales in the United States, its top market accounting for more than half of its motorcycles sold.Harley is not offering any discount or incentives to push the sales, either, the dealers said. Gary Jon Prough, general sales manager at a dealership in Countryside, Illinois, said the vast majority of millennials cannot afford the bike as LiveWire is targeted at young and affluent customers with incomes above USD100,000 a year.S.“It is more about the next century than the last century,” he said at the time. A survey of U. PRICE BARRIER When Chief Executive Officer Matt Levatich announced LiveWire’s launch last year, his hope was the ease of riding motorcycles with no gears or clutch would help attract young and environmentally conscious urban riders. The heavyweight motorcycle maker’s stock price has declined by 42% in the past five years. The bike غير مجاز مي باشدts nearly as much as a Tesla Model 3, and aims for a market that does not really exist: young, “green” and affluent first-time motorcyclists.The heavyweight motorcycle maker’s stock price has declined by 42% in the past five years.S.In an interview with Reuters in February 2018, Levatich said the bike would help address Harley’s demographic problem. “But once you get to pricing, interest is thrown out of the window. “It is more about the next century than the last century,” he said at the time.In an interview with CNBC television in May, Levatich called LiveWire “one of the best engineered products on the market” and said it was worth its price. “Interest is very high,” said a sales manager at a New Jersey-based dealership, who declined to be named because he was not authorized to speak to media. sales are tipped to fall again this year. “But once you get to pricing, interest is thrown out of the window. A key reason: LiveWire’s retail price. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. sales.Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and aluminum bicycle pedals wholesales more environmentally conscious riders to reverse declining U. His store has received four preorders for the bike.Tougher emissions rules in Europe, China and the United States are forcing auto companies to switch to electrified models. In 2018,

Harley posted the steepest sales decline in four years in the United States.S.In 2018, Harley posted the steepest sales decline in four years in the United States. millennial motorcyclists, published in February by the Motorcycle Industry Council, found 69% of the riders interested in electric motorcycles. millennial motorcyclists, published in February by the Motorcycle Industry Council, found 69% of the riders interested in electric motorcycles. In an interview with Reuters in February 2018, Levatich said the bike would help address Harley’s demographic problem. His store has received four preorders for the bike. But as Harley ships its first “LiveWire” bikes - priced at USD 29,799 - to dealers, there is little evidence the 116-year-old brand is catching on with new young customers. Tougher emissions rules in Europe, China and the United States are forcing auto companies to switch to electrified models. All of them are from existing riders. Harley’s dealers said they are getting inquiries from young customers, but are struggling to translate them into sales. A survey of U.“It is appealing to a demographic that is already riding,” said Gennaro Sepe, a sales manager at a Harley dealership in Chicago. The preorders, thus far, have belied those hopes, according to the dealers. The problem lies mostly with this “super-premium” product’s price.S